Our Story

About Bauerfeind

Bauerfeind is a family-owned company that’s proud of its traditional roots. It sets itself apart with its modern solutions in the medical aid industry that enable an active and pain-free life, whether it’s with a support or an orthosis, with medical compression stockings or orthopedic foot orthoses.

Quality “Made in Germany”

The medium-sized company was founded in 1929 in Zeulenroda (Thuringia, Germany) and is one of the market leaders in its industry: Bauerfeind employs around 2,000 members of staff worldwide and is represented by subsidiaries in over 20 countries. The products are exclusively made in Germany and are partly manufactured by hand before being sent all over the world. They fulfill the most stringent requirements in terms of quality, effectiveness, and wearing comfort. This is confirmed by regular inspection procedures, for which our products are permitted to bear the seals and marks after successful testing.

Brand Ambassador Dirk Nowitzki

Our partnership with Dirk Nowitzki began in January 2016. He is the first global brand ambassador for Bauerfeind AG. The importance of family, a down-to-earth attitude, and a love of sports are what unite Bauerfeind and the basketball superstar. Dirk Nowitzki was a fan of Bauerfeind products long before the official partnership, saying: “I have to be able to rely on my body and Bauerfeind helps me to do that. Its products are world-class.”

Global Partners in the World of World

Expertise, the desire to succeed, and team spirit are all values that Bauerfeind promotes. Elite athletes around the world rely on these high-quality products. It has also become hard to imagine the Olympic Games without Bauerfeind. The company has been a firm fixture of Olympic medical care since 2002: Initially, Bauerfeind offered its orthopedic services exclusively to German athletes but since 2010, the company has been responsible for treating athletes from all participating countries as a partner of the relevant organizing committee. Most recently, Bauerfeind successfully treated athletes at the 2016 Olympic Games in Rio de Janeiro.

A Passion For Sport: The Bauerfeind Sports Line

15 years of experience in treating top athletes and more than 85 years of medical experts have been poured into developing Bauerfeind’s new sports line. The new product range is designed for recreational and professional athletes who want their movements to feel safe and secure and are looking for ways to optimize their performance. The products forestall premature fatigue during exercise and can prevent sport-specific injuries. They support regeneration after sport and shorten the recovery period.

Bauerfeind Middle East

Bauerfeind Middle East started with operations in November 2008 Grand opening was followed by Conference at Murooj Rotana, Dubai The opening note was made by Dr. Younis Kazim, Head of Vascular Surgery - Rashid Hospital, and further the event was extended to Layali Tent, Madinat Jumeirah followed by a speech of our CEO Mr. Hans Bauerfeind.

Bauerfeind Middle East has always worked towards education and service as a key focus for the entire Middle East markets. As a Subsidiary for the Middle East, GCC and North African markets our goal has been to highlight Bauerfeind innovation and technology towards the improvement of better patient care.

With our medical aids, we help people regain their mobility and well-being. We demand high-quality products: Supports, Orthosis, Medical Compression Stockings, Foot Orthopaedic and Prosthetics from Bauerfeind are all "made in Germany". Our company motto is "Motion is life". We are actively committed to popular and professional sports. The name Bauerfeind stands for quality and service. We have designed our service concept according to our customers’ needs to guarantee efficient business transactions, optimal consultation quality and industry-specific competency ever.

Bauerfeind Middle East has extended the operations in various emirates of UAE through joint venture and franchise shops in order to serve Bauerfeind products and services at doorstep of our valued customers. Our Mission is to be one of the leading and premium brands provider in the entire Middle East region.

Bauerfeind Middle East is committed to serve with excellence and professionalize in the healthcare field. Our vision is to build strong network partners for catering Bauerfeind products and services through education and road shows.

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